Good Spam or Bad Spam - What's the Difference? by Sara Hardy

Good Spam or Bad Spam - What's the Difference? by Sara Hardy

"Are you good spam or bad spam?"
This is the question I find echoing in my head sometimes when
I am going through my email, as if it is part of some electronic
Wizard of Oz. Have you ever given any thought to the fact that
there really is a difference in spam? Not that I am defending
anyone, but let me make my point and then you can decide for
yourself.

Spam is such a hot issue and no one knows the "right" view of
spam that fits everyone. You either:
- will take all measures to prevent people from sending it to you
- don't mind it at all and happily delete, delete, delete every day
- OR hate it sometimes and ignore it other times.

I think I fall in the last category, which is what started me thinking
about good and bad spam. My point of view has now developed
into this:

BAD Spam-
-It is bad spam when you reply to it to be removed and it is
returned to you because the address is made up.
-It is bad spam when the removal link does not open a real url.
-It is bad spam when you paste the message source into Spam
Cop and the info you get back before clicking the "Send spam
report" shows tons of dead ends and made up domains, etc.

This means that this "Cowardly Lion" harvested your address,
and went to great lengths to cover their tracks in order not to
get caught sending spam.

GOOD Spam-
-It is good spam when there is an actual person on the other
end, apologizing for inconveniencing you.

What made it good spam? Because here is spam that you
most likely will not get again, because it is more legit then the
bad spam. These people are not out to break any rules, upset
anyone, or ruin your day. 9 times out of 10 they really don't
know any better and will learn, very quickly I might add.

Also, keep in mind that the Scarecrow in us does not ALWAYS
remember every email we sign up for. It is possible to have
signed up for something and a week later be flipping out
because you are getting email from some unknown. If we only
had a brain sometimes (Speaking for myself, of course).

It is also highly possible that someone is having fun
subscribing you to things. Never count that one out, it happens
all of the time.

GOOD vs BAD
Personally, I would much rather get NO spam, however if I had
to choose, I would have to go with good spam. Bad spam
demonstrates that the sender KNOWS what is NOT acceptable
and went to all of this trouble and expense to hide behind this
long trail of fake addresses. These are malicious acts, and
down right dirty. Do they really think that what they are trying to
sell in this manner is actually worth it? These are the people we
should be upset with. These are the people that we need to be
telling, "I'll get you my pretty, and your little server too!"

So, whether you agree or disagree, just try to keep in mind that
-1. The whole world is not out to get you.
-2. Not every piece of spam is sent with the same intent. And...
-3. As the world around us continues to change,
we will be seeing more and more companies resorting to
sending their junk mail through email rather then the post office.
(I think this is becoming a more desirable thing to us all, as it
would be much safer, take less effort to get rid of, & is better
for the environment.)

Now is the time to try to adjust our view and approach the issue
with a level head. If we don't we will drive ourselves mad, and
for what purpose? The changes in our world cause the internet
to change. Soon you probably will find yourself saying, "I don't
think we're in Kansas anymore".
About the Author
Sara Hardy
Publisher of The OnLine Exchange Ezine.
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